MY DRAP to be featured on Inside Business Today on Bloomberg Television

4 hours ago

MY DRAP will appear on Inside Business Today, hosted by Bill and Giuliana Rancic, in a sponsored Bloomberg Television segment airing June 19, 2026. The feature spotlights the Barcelona-made brand’s seamless cotton tabletop products, sustainability angle and expansion across hospitality, retail and home entertaining. Why it matters: - MY DRAP is pitching a higher-end alternative to paper and polyester tabletop products while keeping the format single-use. - The brand is using national television exposure to reach hospitality, retail and home-entertaining buyers looking for branded presentation and sustainable materials. - The segment positions MY DRAP as a category builder in affordable luxury tabletop products. What happened: - MY DRAP will be featured on Inside Business Today , hosted by Bill Rancic and Giuliana Rancic. - The segment airs on Bloomberg Television as sponsored programming on June 19, 2026, at 8:30 PM PST / 10:30 PM CST. - CEO Shalom Gniwisch and COO Pearl Gniwisch discuss MY DRAP’s products and business model in the episode. - Viewers can learn more about MY DRAP . The details: - MY DRAP makes seamless cotton napkins, coasters, placemats, tray mats and hand towels. - The products are crafted in Barcelona with sustainability at the core. - The brand uses patented seamless technology to finish its cotton tabletop collections. - MY DRAP says its products are used by luxury hotels, restaurants, bars, events, retailers, car dealerships, private aviation fleets and private residences. - The company traces its roots to 1917, when Texia Seamless was founded in Spain as a textile manufacturer. - Texia developed patented seamless border technology after facing pressure from low-cost overseas production. - MY DRAP launched in 2008, and MY DRAP North America was established in 2015. - Shalom Gniwisch partnered with Texia to bring the concept of sustainable single-use cotton to North America. - Pearl Gniwisch joined the business one year later. - The company’s branded stock program lets businesses integrate custom identity into tabletop presentation. Between the lines: - MY DRAP is trying to turn sustainability into a premium feature rather than a tradeoff. - The company’s pitch hinges on combining branded presentation, convenience and biodegradable materials at a price point below typical luxury custom solutions. - The lack of direct competitors with the same patented seamless cotton technology gives MY DRAP a differentiated story for buyers and investors. - The Rancics’ praise and the show placement suggest the segment is as much about brand positioning as product education. What’s next: - MY DRAP says it will continue expanding across North America and beyond. - The Bloomberg appearance gives the company a platform to convert awareness into hospitality and retail accounts. - The company is also directing viewers to its website for more information and collection details. The bottom line: - MY DRAP is using a national TV feature to sell a simple idea: sustainable tabletop products can still feel luxurious, branded and scalable.

Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.

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