Airport Retail Buzz: Nestlé’s KitKat x Formula 1 push lands at Madrid–Barajas via Avolta, with a racing simulator and collectible Car Tin offers running through mid-September. Tourism & Spending: Americans are overtaking the “preferred guest” narrative on Spain’s Costas as arrivals surge (4.2m in 2024; 2.3m in H1 2026), helped by new routes and food-led pop culture. Local Hospitality: Murcia posts its best summer on record, with August hotel and non-hotel occupancy hitting historic highs and coastal areas often near 90%. Beer Market Shift: EU beer output edges down in 2025 as alcohol-free/low-alcohol grows, with Spain holding second place among producers. Wine & Heritage: Toro’s Numanthia leans on century-old vines and extreme Toro climate, spotlighting winemaker Jesús Jiménez ahead of tasting events. Food Culture on TV: MasterChef Celebrity returns to La 1 with a Malaga-shot premiere and a “Legends” format celebrating the show’s 10th anniversary. Travel Reality Check: A Canada travel-advisory roundup flags risks that could affect insurance and planning for fall/winter trips. Consumer Health Watch: Baby food pouches still show a sugar problem, with research finding many contain more sugar than breastmilk and often low protein. On-the-ground Tourism: Torre del Mar’s International Air Show draws 300,000+ visitors and is credited with €5m+ local economic impact.