Café Aroma opens first café in Boca Raton

By AI, Created 9:26 PM UTC, May 28, 2026, /AGP/ – Café Aroma has opened its first brick-and-mortar café and mercadito in Boca Raton, Florida, bringing the family-run Cuban espresso brand’s 60-year heritage into a hospitality setting for the first time. The launch expands the New Jersey-based brand beyond grocery shelves and into a new market focused on Cuban coffee culture, grab-and-go food, and curated retail.

Why it matters: - Café Aroma is moving from packaged espresso sold in grocery stores nationwide into a physical café experience for the first time. - The Boca Raton opening gives the Cuban immigrant-founded brand a new way to showcase its coffee culture, food, and retail goods in one place. - The launch extends a family legacy that began with hand-roasted espresso sold door to door in New York City more than 60 years ago.

What happened: - Café Aroma opened its first brick-and-mortar café in Boca Raton, Florida, at Two Town Center, Suite 100. - The brand is New Jersey-based and family-run, with roots in Cuban immigrant entrepreneurship. - Bernadette Gerrity, vice president of Café Aroma and granddaughter of founder Rogelio “Roy” Montes De Oca, said the opening follows the family values of quality, culture and connection. - The café is open daily from 7:30 a.m. to 3:00 p.m.

The details: - The espresso menu uses Café Aroma’s signature Especial beans. - Drinks include cafe bon bon, cafecitos and cappuccinos. - Seasonal offerings include a Banana Latte and a Dulce de Leche Latte. - Tea service includes blends from House of Waris. - The food menu includes pastelitos, croquetas, empanadas and Cuban sandwiches. - Vicky Bakery supplies the pastries and savory items. - A red Futurmat espresso machine from Spain anchors the bar. - The café also includes a mercadito with Cuba-, Spain- and Latin America-inspired goods. - Retail items include Café Aroma espresso bricks, bomba rice for paella, Bonilla potato chips, El Norteno Pork Rinds, Topo Chico, Materva, burlap totes, Casa Bosque chocolate domino sets and beach bags. - The 440-square-foot space seats eight guests. - Café Aroma designed the café in-house. - The interior uses vintage red rattan stools refurbished from the 1950s, dark woods, marble finishes and black-and-white photos of Cuba. - A record player spins Cuban and Latin music, and custom dominoes are set out for guests. - The café can also host evening events.

Between the lines: - Café Aroma picked Boca Raton to bring Cuban culture beyond Miami, where Cuban coffee traditions are already well known. - The choice suggests the brand sees room for a broader audience in South Florida that may be curious about Cuban coffee and hospitality. - The small footprint and mix of café service plus retail point to a format built for brand storytelling as much as volume.

What’s next: - Café Aroma will use the Boca Raton café as its first hospitality footprint and likely test how customers respond to the expanded experience. - The company is positioning Florida as a long-term home base while keeping its broader grocery business in place. - Evening event hosting could add another layer of community use for the space.

The bottom line: - Café Aroma is betting that its heritage and Cuban coffee identity can travel from supermarket shelves to a destination café.